Work Experience
2021 - Present
Sr Product Designer
D3 / igma - MRV
I lead the evolution of MRV’s digital property buying journey, with strategic contributions such as simplifying the commercial proposal, redesigning the document submission and credit analysis flow, improving conversion during the negotiation phase, turning the selection of developments into a more emotional moment, and strengthening the autonomy of clients and brokers based on their distinct needs. Key Results: • First 100% digital property sale in Brazil; • Platform adoption in sales increased from 70% to 97%, generating over R$ 1 billion in sales; • 40% increase in apartment sales; • Document verification time reduced from 30 days to 30 minutes.
2021 - Present
Sr Product Designer
D3 / igma - MRV
I lead the evolution of MRV’s digital property buying journey, with strategic contributions such as simplifying the commercial proposal, redesigning the document submission and credit analysis flow, improving conversion during the negotiation phase, turning the selection of developments into a more emotional moment, and strengthening the autonomy of clients and brokers based on their distinct needs. Key Results: • First 100% digital property sale in Brazil; • Platform adoption in sales increased from 70% to 97%, generating over R$ 1 billion in sales; • 40% increase in apartment sales; • Document verification time reduced from 30 days to 30 minutes.
2021 - Present
Sr Product Designer
D3 / igma - MRV
I lead the evolution of MRV’s digital property buying journey, with strategic contributions such as simplifying the commercial proposal, redesigning the document submission and credit analysis flow, improving conversion during the negotiation phase, turning the selection of developments into a more emotional moment, and strengthening the autonomy of clients and brokers based on their distinct needs. Key Results: • First 100% digital property sale in Brazil; • Platform adoption in sales increased from 70% to 97%, generating over R$ 1 billion in sales; • 40% increase in apartment sales; • Document verification time reduced from 30 days to 30 minutes.
2021 - Present
Sr Product Designer
D3 / igma - MRV
I lead the evolution of MRV’s digital property buying journey, with strategic contributions such as simplifying the commercial proposal, redesigning the document submission and credit analysis flow, improving conversion during the negotiation phase, turning the selection of developments into a more emotional moment, and strengthening the autonomy of clients and brokers based on their distinct needs. Key Results: • First 100% digital property sale in Brazil; • Platform adoption in sales increased from 70% to 97%, generating over R$ 1 billion in sales; • 40% increase in apartment sales; • Document verification time reduced from 30 days to 30 minutes.
2013 - Present
Independent Designer
Daniel Nam Design
Freelance in branding, visual design and digital products for various segments, including consulting and providing services to former employers and friends made during my professional journey.
2013 - Present
Independent Designer
Daniel Nam Design
Freelance in branding, visual design and digital products for various segments, including consulting and providing services to former employers and friends made during my professional journey.
2013 - Present
Independent Designer
Daniel Nam Design
Freelance in branding, visual design and digital products for various segments, including consulting and providing services to former employers and friends made during my professional journey.
2013 - Present
Independent Designer
Daniel Nam Design
Freelance in branding, visual design and digital products for various segments, including consulting and providing services to former employers and friends made during my professional journey.
2018 - 2021
Product Designer
Bamaq Group
I led the mapping and complete redesign of the consórcio experience from the ground up, transforming a complex and outdated process into a strategic digital service. Through effective storytelling and an impactful prototype, I unlocked executive buy-in and internal funding to bring the initiative to life. The consórcio became a continuous-value experience, no longer limited to the moment of contract contemplation. I also proposed an innovative bidding method, which was later adopted by other companies in the industry. Key Results: • Average rating on Reclame Aqui increased from 6 to 9, with critical complaint categories eliminated • ~90% reduction in costs related to printed contracts and physical service • Encouraged the creation of the Technology and Innovation department, enabling new products I contributed to, such as the broker app and Bamaq’s internal platform, Orbbits
2018 - 2021
Product Designer
Bamaq Group
I led the mapping and complete redesign of the consórcio experience from the ground up, transforming a complex and outdated process into a strategic digital service. Through effective storytelling and an impactful prototype, I unlocked executive buy-in and internal funding to bring the initiative to life. The consórcio became a continuous-value experience, no longer limited to the moment of contract contemplation. I also proposed an innovative bidding method, which was later adopted by other companies in the industry. Key Results: • Average rating on Reclame Aqui increased from 6 to 9, with critical complaint categories eliminated • ~90% reduction in costs related to printed contracts and physical service • Encouraged the creation of the Technology and Innovation department, enabling new products I contributed to, such as the broker app and Bamaq’s internal platform, Orbbits
2018 - 2021
Product Designer
Bamaq Group
I led the mapping and complete redesign of the consórcio experience from the ground up, transforming a complex and outdated process into a strategic digital service. Through effective storytelling and an impactful prototype, I unlocked executive buy-in and internal funding to bring the initiative to life. The consórcio became a continuous-value experience, no longer limited to the moment of contract contemplation. I also proposed an innovative bidding method, which was later adopted by other companies in the industry. Key Results: • Average rating on Reclame Aqui increased from 6 to 9, with critical complaint categories eliminated • ~90% reduction in costs related to printed contracts and physical service • Encouraged the creation of the Technology and Innovation department, enabling new products I contributed to, such as the broker app and Bamaq’s internal platform, Orbbits
2018 - 2021
Product Designer
Bamaq Group
I led the mapping and complete redesign of the consórcio experience from the ground up, transforming a complex and outdated process into a strategic digital service. Through effective storytelling and an impactful prototype, I unlocked executive buy-in and internal funding to bring the initiative to life. The consórcio became a continuous-value experience, no longer limited to the moment of contract contemplation. I also proposed an innovative bidding method, which was later adopted by other companies in the industry. Key Results: • Average rating on Reclame Aqui increased from 6 to 9, with critical complaint categories eliminated • ~90% reduction in costs related to printed contracts and physical service • Encouraged the creation of the Technology and Innovation department, enabling new products I contributed to, such as the broker app and Bamaq’s internal platform, Orbbits
2012 – 2018
Product - Visual Designer
Mastermaq, Kanechom and others
I worked as UI/UX in the growth of the Mastermaq Softwares EAD Platform (currently Keevo Software) and contributed strategically to the resumption of Kanechom launches such as Disney, NutriPow and Kanne.
2012 – 2018
Product - Visual Designer
Mastermaq, Kanechom and others
I worked as UI/UX in the growth of the Mastermaq Softwares EAD Platform (currently Keevo Software) and contributed strategically to the resumption of Kanechom launches such as Disney, NutriPow and Kanne.
2012 – 2018
Product - Visual Designer
Mastermaq, Kanechom and others
I worked as UI/UX in the growth of the Mastermaq Softwares EAD Platform (currently Keevo Software) and contributed strategically to the resumption of Kanechom launches such as Disney, NutriPow and Kanne.
2012 – 2018
Product - Visual Designer
Mastermaq, Kanechom and others
I worked as UI/UX in the growth of the Mastermaq Softwares EAD Platform (currently Keevo Software) and contributed strategically to the resumption of Kanechom launches such as Disney, NutriPow and Kanne.
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